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ABOUT US | FRIDAY AFTERNOONS CO.

Helping You Plan Your Day, Simplify Your Life.
woman smiling at camera holding a daily planner

MEET THE MAKER

From Workaholic to Founder: The Journey Behind Friday Afternoons Co.

Hi, I’m Danielle, founder of Friday Afternoons Co. As a busy mom of three, I know firsthand how hard it can be to juggle work, family, and personal goals without feeling overwhelmed. I created this company to help people like you—whether you’re a professional, parent, or entrepreneur—find balance in your everyday life.

woman smiling looking at notes

Why I Started Friday Afternoons Co.

Like many of you, I’ve tried planner after planner, hoping to find something that would actually work. Instead, I ended up feeling more scattered and frustrated. That’s when I realized what I needed: a planner that adapts to my life, not the other way around.

So, I took matters into my own hands and designed The Workday Planner and Quarterly Plans—tools to help busy people like you stay organized and focused, without the stress. It’s about simplifying your day so you can stay on top of your tasks and make time for what matters most.

What Makes My Planners Different?

I get it—there are so many planners out there, and it’s easy to feel overwhelmed by the choices. Here’s why Friday Afternoons Co. is different:

Handcrafted for Busy Professionals

I’ve designed each planner with a focus on both function and style. They’re built to handle the demands of busy people who need a tool that works, not just looks pretty.

Separate Work and Personal Tasks with Ease

Life gets chaotic, so I created planners that help you divide and conquer both work and personal responsibilities, all in one place.

Flexible Layouts that Work for You

My planners are undated and adaptable, giving you the flexibility to structure your day the way you need—whether it’s a hectic Monday or a relaxed Friday afternoon.

What Customers Are Saying

It’s not just me who loves these planners—here’s what some of our amazing customers have to say:

"This is the first physical planner I’ve been able to stick to. I love how flexible it is to use and customize whether I’m having a “type A hyper-organized” or “type B go-with-the-flow” kind of week."

Kate L.

"I wanted to share how much I appreciate the Friday afternoon planner. As someone with ADHD, taking time on Fridays to write things down and organize for the next week has been crucial for me. This planner has made a significant difference in helping me stay on track and focused."

Rylee B.

"...for a work from home gal like me. I absolutely love this planner."

Mikayla C.
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Behind the Brand

Our Mission:

Friday Afternoons Co. isn’t just about planners—it’s about helping you create a work-life balance that actually works. As a mom and a professional, I know how easy it is to feel stretched too thin. My mission is to provide you with tools that bring order to your chaos, allowing you to breathe easier and get more done.